Click to Play Video Ads for Google AdWords

Google is adding click-to-play video ads to its AdWords pay per click advertising options, like text, images, and Flash files currently supported on Google"s Content network (as opposed to its Search network). Initially, it's expected that video ads will be made available to advertisers in the US, Canada and Japan and then will be expanded to other areas around the globe.

With broadband Internet connections now estimated at 72 percent of the online population, it was only a logical progression from text and image ads to video. What it amounts to is yet another online advertising option in what is a growing arsenal of Internet marketing tools.