Google Introduces Scheduling for AdWords
Wednesday July 5, 2006
Google has announced it has released ad scheduling for AdWords, a feature that allows you to determine the times of day and/or days of the week when your ads run. More advanced users can automatically modify their bids based on time-of-day and day-of-week cycles in campaign performance. Google claims that ad scheduling can help you improve your ROI by ensuring that your ads run only when it makes the most business sense. You can enable the new feature via the Edit Campaign Settings page.


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