Competitive Advantage Helps Build Lasting Organizations

Defining your business' competitive advantage is an important step in growing your business and outlasting your competition.What does your company do best? Or better yet, what can your company potentially do better than any other company? And perhaps just as important, what can it not do best? Answers to these questions offer insight into your firm's purpose and are key to moving your company to greatness.

• Do you know your value proposition?
• Answer these questions before you create a business plan.
• Knowing your competitive advantage is key to growing your business.