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Organic SEO or Pay Per Click?

By September 29, 2006

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Organic search results are those that come up in Google or Yahoo or any other search engine where the site owner didn't pay to get the site listed in the results. If you want Web site traffic, you'll want to get your site listed near the top - ideally in the top ten - search results for the keyword phrases your business represents. But, if you don't have the knowledge of how to optimize your site on your own and you can't afford to pay a search engine optimization (SEO) consultant another option to consider would be pay-per-click advertising.

With pay-per-click advertising (PPC) you manage an online ad campaign and bid how much you'd pay if someone clicked your ad, which was displayed when someone searched for your keyword phrase or term. PPC can be especially effective if you're willing to be among the top bidders for the term because it can get you on the first page of search results.

When you're on a limited budget and can't utilize both SEO and PPC, you'll need to decide which is best for you. Here's a side-by-side comparison between organic search engine optimization and pay-per-click advertising with some advice on how to decide which search engine marketing tool to use.

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