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By Randy Duermyer, About.com Guide to Home Business

9 Ways to Convert Website Visitors to Customers

Thursday May 31, 2007
You may have already engaged in various website promotion techniques for your home business, such as search engine optimization and search engine marketing, possibly even online advertising. Now that you've spent all that time and money trying to drive visitors to your home business website your traffic is up, but your sales aren't. What the heck happened?

What happened is you ignored your conversion rate - the percentage of your visitors who take the action you want them to take - whether it's buy your products from your online store or complete a form to request an estimate or for contact. Now what?

Here are 9 tips you can use to increase your website conversion rate - the process of which is known as conversion optimization. And you know what? For the most part, they're fairly inexpensive and relatively easy to implement. So before you spend any more time or money on boosting your traffic, maximize your conversion rate and watch your home business earnings grow!

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