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Randy Duermyer
Randy's Home Business Blog

By Randy Duermyer, About.com Guide to Home Business

Conversion Tip 2: Offer Multiple Payment Options

Tuesday July 10, 2007
What payment options do you provide to your customers/clients when purchasing your products or services? Can you provide more flexibility to encourage your customers and boost sales as a result?

Conversion optimization is the process of maximizing your customers' desire to make a purchase or complete some other desired task after visiting your website. In the case of payment options, its all about sales revenue, not requesting more information or signing up for a newsletter.

If you focus on one conversion optimization issue at a time to see where you can make improvements and think about how you can implement them, you're very likely to succeed in turning those who are "just looking" into those who are acting to your home business' benefit.

Offering Multple Payment Options to Customers
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