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Randy's Home Business Blog

By Randy Duermyer, About.com Guide to Home Business

Reputation Management: 10 Ways to Own Yourself Online

Thursday July 19, 2007
Nowadays, if you want to check out someone's reputation, you just put their name in a Google search and voila! Check out the results to see what's out there and who's been saying what about you. If your personal reputation is important to your home business - and for many of us it certainly is - you owe it to yourself to know what's out there. After all, your prospects or prospective employers will do this if you operate your home business online or apply for a work at home job. You should also consider subscribing to Google Alerts for your own name, your business' name and your home business web site URL. That way, when new information comes out or when your web site picks up a link that Google adds to its index, you'll know about it and be able to see who's talking about you and what they're saying.

If your name is unusual, like mine is, it shouldn't be very hard to have the top search results point to items that are actually related to you and not someone else with the same name. If your name is not that uncommon, some additional work may be required. This story, which is generating a lot of online attention itself, talks about 10 things you can do to manage your online reputation, from article marketing to joining social networks and writing a press release when you sneeze. After all, your reputation is nothing to sneeze at!

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