- Product - The products or services offered to your customers/clients.
- Price - The strategies you use with regard to pricing your products or services with the goal of making a desired profit margin.
- Place (Distribution) - How you get your products or services to your target market.
- Promotion - How you communicate the features and benefits and endorse your products or services to your customers or clients.
- People - The value your people bring to your business by providing service to your customers and clients.