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Search Engine Marketing and the 5 P's of Marketing

By July 24, 2007

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The 5 "P's" of marketing include:
  • Product - The products or services offered to your customers/clients.
  • Price - The strategies you use with regard to pricing your products or services with the goal of making a desired profit margin.
  • Place (Distribution) - How you get your products or services to your target market.
  • Promotion - How you communicate the features and benefits and endorse your products or services to your customers or clients.
  • People - The value your people bring to your business by providing service to your customers and clients.
Each of the 5 marketing mix "P"'s - Product, Price, Place (Distribution), Promotion and People will affect your search engine marketing (SEM) campaigns when you promote your business on the Web. Including search engine marketing as part of your home business marketing strategy can be an important and effective tool when you learn to balance your efforts across the 5 marketing P's for your business.

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