If you have an ecommerce site - sell products online - and you expect to have a great holiday season for online sales, you should start your
search engine optimization and
conversion optimization activities for holidays right now.
Your SEO and conversion optimization efforts will take some time to put in place and you need to allow for that time. You also need to allow some time for your efforts to bear fruit. Once compelted, your SEO and conversion optimization efforts will take time to start gaining traction. For a fully indexed ecommerce site, you might expect to see some ranking improvements resulting from your SEO efforts in as much as two months, sometimes even longer. If you implement conversion optimization techniques on your site, your customers need to get used to them. Waiting too long to put imrovements in place is likely to mean that you'll be missing out on the increased sales you could have enjoyed had you planeed ahead. You don't want your efforts to kick in after the holiday season and miss all those potential sales.
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