Words of the Week: Marketing Plan

If you already have or plan to start your own business, you'll want to know about marketing plans - what they are, what they usually contain, how they're used and how often they should be updated.

Your marketing strategy is one part of your marketing plan, and the content of your marketing plan can be used in creating your business plan. All in all, creating a marketing plan is just part of developing your business that many home business entrepreneurs skip or put off until it's really needed.

What is a Marketing Plan?
Related Term: Marketing Strategy

Related Topics on Marketing and Planning

• Making Your Marketing Pay Off
• Finding Your Competitive Advantage
• Do You Need a Business Plan?