Results of a recent survey have been released by Campaigner, an email marketing solutions provider. The results show that 46% of those surveyed with small businesses ranging in size from 1-20 employees currently use email marketing as part of their marketing mix.
The results also indicated that 36% plan to begin email marketing in the next 12 months, while 18% of businesses with 1-20 employees say they have no plans to begin using email marketing. Newsletters, sales and promotional offers and announcements are the most common ways respondents said they use email marketing. Among online marketing tools used by small businesses, email newsletters are second only to marketing through social networks.
The complete survey results, which are included as one of two reports compiled into their 2009 State of Small Business Marketing Survey are available in PDF format through a download on Campaigner's website. The report is free, but requires user registration to access.
Related topics:
What is Email Marketing? Direct Mail Marketing Email and Strategic Internet Marketing
The results also indicated that 36% plan to begin email marketing in the next 12 months, while 18% of businesses with 1-20 employees say they have no plans to begin using email marketing. Newsletters, sales and promotional offers and announcements are the most common ways respondents said they use email marketing. Among online marketing tools used by small businesses, email newsletters are second only to marketing through social networks.
The complete survey results, which are included as one of two reports compiled into their 2009 State of Small Business Marketing Survey are available in PDF format through a download on Campaigner's website. The report is free, but requires user registration to access.
Related topics:
What is Email Marketing? Direct Mail Marketing Email and Strategic Internet Marketing
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