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By Randy Duermyer, About.com Guide to Home Business

Former Model Finds Home is Where the Heart Is

Kathy Ireland garnered fame and fortune when she began her modeling career at the age of 17. Now 43 and married with children, Ireland is running a business, Kathy Ireland Worldwide, that offers a full line of home decorating products, which she started seven years ago. And, she uses her own home as a testing lab of sorts when new products are introduced.

Her target market consists of busy moms, and her company philosophy is that nothing makes it in the brand if it doesn't make a busy mom's day better and easier. She is also the Executive Director of kathyireland.com, a great website that she uses for Internet marketing and for sharing ideas on fashions, home decorating, cooking and just about everything imaginable that pertains to home and family. It also acts as an information source for her charitable organization, kathyireland.org.

Clearly espousing a business and web presence that exudes heartfelt sincerity and home and family values, this truly amazing woman is an inspirational role model for anyone who wants to own a business and still maintain a strong family life.
Monday July 31, 2006 | comments ()

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