Using Blog Templates to Set Your Blog Layout
Next you’ll want to create your page layout or design scheme. For beginners, selecting any of the available “pre-cooked” blog templates is the easiest way to go as you can always customize it later and then start writing. If you need a professional looking blog, you can also outsource the design of any blog templates you want to use with an independent graphic designer.
As mentioned on the previous page, Blogger allows you to drag and drop page elements in order to create and edit your page layout. Experiment to see what works best for you. With Blogger, you can even customize your blog templates by including Google AdSense ads within your blog – offering you the opportunity to make some money with your blog over the long haul.
Blog Post Writing
After a blog is set up and ready to go, all that is really necessary to tap into the power of this tool is a willingness to sit down and write. Many who get into blogging for home business do their own blog post writing. Some companies choose to hire professional copywriters to ensure their blogs are content rich and search engine optimized. The choice is really up to you. Both can work quite well as long as content is engaging, optimized and updated on a fairly regular basis. Since the goal of blog marketing is increased awareness and promotion of your home business, your blog post writing should be of sufficient interest that it will attract incoming links, resulting in increased traffic and search ranking power for your blog and/or website.
Your blog post writing can be identified and categorized through “tagging” or labeling your individual blog posts. Doing so can improve search ranking power for your posts and can also help your visitors find what they’re looking for when they visit your blog. Don’t overdo blog labels when you are writing your blog posts – use only those that really pertain to the post you just created.
Post often. After all, if someone happens upon your blog you don’t want them to find the latest post written 6 months ago. Exactly how often is considered a best practice in blog post writing is a matter of widely differing opinion, but one to three times per week are good goals. Writing new blog posts every day is even better.