Definition: The process of researching one or more of your competitors in order to determine the competitor's strategy for doing business and securing customers.
Pronunciation: come pet a tiv in tell ih gents
Also Known As: marketing intelligence, competitive intel
Alternate Spellings: none
Common Misspellings: competative intellagence, competative intelligence, competitive intelligents
Examples:
ABC Home Business hired a private contractor to develop competitive intelligence on XYZ Corporation, the market leader in its business segment.
