Definition: The unique value a business offers to its customers. It's why your customers will want to do business with you.
Knowing your value proposition is key to many steps you'll take while you're establishing the business, in your day-to-day activities and when it comes time to expand your business or borrow money.
Pronunciation: val you prop ah zish yun
Also Known As: value add, unique value
Common Misspellings: value preposition
Examples:
If you know the value proposition for your home business, you're much more likely to succeed because it separates you from your competitors.
