Definition: Marketing collateral is a collection of marketing communications pieces used as part of an organization's overall marketing strategy.
What Does Marketing Collateral Include?
Marketing collateral might include brochures, data sheets that provide an overview of the features of a product or service (often a technical overview), and white papers that are articles, usually of a technical nature, that showcase an organization's products or services and shows why those products or services are useful to the industry the business serves.
Common Misspellings: marketing colladeral, marketing co-lateral
Examples:
My sales reps never go on a call without a full array of marketing collateral in their possession that they can leave with prospective buyers after their meeting.
