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Public Relations

By Randy Duermyer, About.com

Definition: A varitey of activites engaged in by organizations or celebrities that are intended to promote a positive relationship or image with their customers and prospective customers. Public relations activities may include, in part, maintaining relationships with the media, establishing a visible presence at trade shows, and participating in charitable or community events.
Also Known As: PR
Examples:
My business' public relations activites include contributing to charitable causes because it fosters a positive image for us in the community.
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