Home Business Glossary

AdSense - a look at Google AdSense, what it is and how you can make money from AdSense with your own home business.

AdWords, the definition of Google AdWords and how AdWords can be used to promote a business.

Affiliate marketing defined for those who have been asking what is affiliate marketing?

What is article marketing? This definition is brought to you by Randy Duermyer, About's guide to Home Business.

The definition of B2B as it pertains to business and examples of B2B businesses and a comparison of B2C businesses.

The definition of B2C as it pertains to business and examples of B2C businesses and a comparison of B2C and B2B businesses.

Definition of balance sheet as it is used in home business.

The definition of a blog and a discussion of using a blog or blogs for a business in order to answer the questions, What is a Blog?

Blog hosting defined as well as a look at free and paid blog hosting platforms for bloggers.

The definition of blog marketing and a discussion of using a blog or blogs as a marketing tool for a business.

Blog templates, what they are, why they are used and where to find free blog templates for your blog.

Blogging, what is blogging and a look at the meaning of blogging.

The definition of breakeven analysis as it is used in business.

The definition of breakeven point as it applies to home business.

What is a browser? The definition of browser as it is used in relation to the Internet and Web technology.

The definition of a business plan. What is a business plan, anyway? Do you need one? What goes into a business plan document and what are they used for?

Definition of a C corporation, its benefits and disadvantages for those who operate a home business.

The definition of call to action and examples of how it is used to create a compelling marketing message.

Definition of cash flow statement as it is used in home businesses.

Definition of cold calling as it used when operating a home business.

Definition of competitive advantage, especially as it relates to small or home business.

Definition of competitive intelligence for home businesses.

Definition of content marketing, how it differs from direct marketing, and how it can be used to promote your business or yourself.

Definition of conversion optimization, especially as it relates to home business.

The definition of direct mail and a look at direct mail marketing for businesses.

The definition of direct selling.

Definition of domain name as it used on the Internet for a website address.

ebooks defined by Home Business and Work from Home Guide Randy Duermyer on About.com. Have you been wondering what an ebook is? Find out here.

The definition of email marketing and a look at e-mail marketing for businesses.

Definition of entrepreneur

The definition of Etsy as it pertains to the online buying and selling community.

A look at Facebook - what it is, how it's used and how it fits into the landscape of social media.

Definition of the term fixed expenses as it applies to home businesses.

Definition of a freelancer and how freelancers work. Freelancing can be one way to work for yourself with minimal startup costs. Freelancers may be hired for the short term or for the long term.

What is Gmail? About Google's online email service and what it has to offer.

A description of Google Analtyics, what it does, what it's for and how to get more information on how you can use it for gathering info.

About Google Docs and how it can be used in your business or for every day work you do at home.

Description of Google Webmaster tools and how it can help you in managing your website or blog.

Definition of the term income statement as is used in home business.

A definition of Internet Marketing, a term which is used for a variety of concepts that my be confusing.

Keyword Effectiveness (or Efficiency) Indicator (or Index), shortened as KEI. Definition of KEI.

Keyword research is the practice of balancing the popularity of a keyword or search phrase against the competitiveness of the keyword phrase in order to select the best keywords for your website.

Definition of latent semantic indexing, also known as LSI and as latent semantic analysies - LSA, within the context of home business Web site marketing.

Definition of a limited liability company (LLC), a form of legal business entity that may be used when operating a home business.

The definition of linkbait, or link bait, how it is used and why it can be effective for Website promotion.

LinkedIn - what it is, why it's important and how it's used as both a job search and business marketing tool in today's online world of networking.

Definition of the term market analysis as it applies to home business.

The definition of the term market research as it applies to home business.

The definition of marketing collateral as it is used in home business.

Marketing mix defined and an explanation of the elements of marketing mix - the 5 Ps of marketing.

The definition of a marketing plan with some information on what's included in a marketing plan for small business.

Definition of the term marketing strategy as it applies to home businesses.

MLM marketing, or multi-level marketing is a popular way to start and run a business, but it has its pitfalls. The definition of MLM or multi-level network marketing.

The definition of net income as it pertains to home business.

Definition of online business.

The definition of pareto's 80/20 rule and its applicable use in business.

Definition of partnership, a legal form of business entity that may be used when operating a home business.

The definition of the search engine marketing technique, pay for inclusion, also know by its acronym, PFI.

Definition of Pay Per Click advertising - also known as PPC - for home business.

The definition of the term podcast and a discussion of what a podcast is and how podcasts are distributed.

Definition of the term positioning as it relates to home business operations

The definition of the term press release as it is used in home business.

The sales and marketing-focused definition of a prospect and how it relates to the sales cycle of a business.

Definition of the term public relations as it is used in home business operations.

The definition of revenue as it pertains to home business.

The definition of ROI or return on investment and how to calculate return on investment.

Definition of an S corporation, a legal business entity that may be used when operating a home business.

A definition and explanation of the US Small Business Administration (SBA) and the services it provides to small business across the United States, Puerto Rico, the Virgin Islands and Guam.

Definition of and a look at the background of SCORE - formerly the Service Corps of Retired Executives but now known at Counselors to America's Small Business, a nonprofit association devoted to providing assistance, counseling and training to entrepreneurs and aspiring small business owners.

SEM - The definition of the term search engine marketing (SEM) as it applies to home business.

The definition of SEO (search engine optimization) as it used in home business.

Social bookmarking, defined, including popular social bookmarking sites, how bookmarks can be organized and shared, and more.

A definition of social media and a discussion of its importance to online marketing activities

Definition of social media marketing, its components and an overview of how social media marketing is used by both large and small businesses alike.

To define social networks today one has to include the immensely popular online social networks that have developed within the past decade.

Definition of the term sole proprietorship, which is a common form of business entity used by home businesses

The definition of target market and how it is used in business.

The definition of telecommuting, also known as working from home and telework.

What is Twitter - a question that's often asked due to its exploding popularity in the social networking space. Twitter defined and explained in easy to understand terms.

The definition of unique selling proposition and examples of how it is used for marketing purposes.

Defintiion of the term value proposition, which is used in operating a home business and is important for every business to know.

Definition of variable expenses as used in home business.

The definition of viral marketing, what is viral marketing and why viral marketing can be effective for promoting a business or a website.

Definition of virtual assistant, a popular profession in which to work at home or start a business.

The definition of website promotion and a look at promoting business Websites.

A look at WordPress - what it is, how it works, and why it's popular.

A look at YouTube - what it is and how it can be used as part of a marketing campaign.