AdWords is a trademark of Google. Google AdWords is an online advertising program that allows anyone who follows Google's rules and program regulations to create display ads within search results and/or on websites who agree to display the ads through Google's AdSense program for website owners.
Signing up for AdWords is free. Advertisers pay when their ads are clicked in a Pay Per Click (PPC) advertising model.
Google offers free training in using and getting the most from AdWords. Trainees can choose to become certified Google AdWords Professionals by completing the program, passing the AdWords written test, and successfully managing an AdWords campaign with a budget of at least $1,000 over a period of three consecutive months. Certified Google AdWords Professionals may then choose to offer AdWords services to others, as part of an Internet marketing services home business.
Ads managed through AdWords may be displayed within Google's own search results, or within the search results of several search engines with which Google partners. Advertisers set the amount of their budget per day and the maximum they are willing to pay per click for each keyword and the AdWords program then automatically stops displaying ads when budget limits are reached.
Where your AdWords ads end up on a search results page is dependent on your bid per click and your Quality Score. (See Improving Your AdWords Quality Score for more information.)
Google offers two versions of its AdWords program - Starter and Standard. Google recommends the Starter edition for novices. Advertisers may upgrade from Starter to Standard AdWords editions at any time.
Offering Google AdWords professional services to other businesses can be a lucrative home business that allows you to work from home. Using AdWords can get exposure for your business with an easy to use, easy to manage and easy to track system of online advertising.
