Definition: B2C is an acronym for "business to consumer". A B2C business is one that provides products or services direct to the consumer.
B2C Examples
Examples of a B2C business include:
- A gourmet pet foods business
- A home staging business
- A pet sitting business
How is B2C Different than B2B?
A B2B business is one that offers products or services direct to other businesses. Examples are:
- A medical billing service or software company
- A virtual assistant business
- A direct mail marketing service
Some businesses may operate as both B2C and B2B businesses. For example, a day care business may be open to the public but may also provide special arrangements to care for the children of employees of a local business as a group.
Also Known As: B to C, business-to-consumer
Examples:
Some entrepreneurs prefer running B2C businesses because they prefer to market direct to the public and may believe it provides a much larger target market than a B2B business might.