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B2C

By Randy Duermyer, About.com

Definition: B2C is an acronym for "business to consumer". A B2C business is one that provides products or services direct to the consumer.

B2C Examples

Examples of a B2C business include:

How is B2C Different than B2B?

A B2B business is one that offers products or services direct to other businesses. Examples are:

Some businesses may operate as both B2C and B2B businesses. For example, a day care business may be open to the public but may also provide special arrangements to care for the children of employees of a local business as a group.

Also Known As: B to C, business-to-consumer
Examples:
Some entrepreneurs prefer running B2C businesses because they prefer to market direct to the public and may believe it provides a much larger target market than a B2B business might.
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