Definition: Blog marketing is the process of reaching a business' prospects through the use of a blog. These efforts may be conducted for the primary purpose of promoting the company's Website or they may comprise the only online presence and be used for direct promotion of a small business.
Blogs can be relatively inexpensive and highly effective marketing tools. Blog marketing may also help improve a Website's rankings in search results and is often used for search engine optimization (SEO) purposes.
Also Known As: blogging for business
Examples:
Blog marketing is an effective Website promotion tool because search engines frequently crawl blog content and blogs can outrank Websites in the search results.