Marketing & Sales

Finding creative ways to market your home business is no longer a challenge. Check out this enormous list of over 50 home business marketing ideas.

A simple home business marketing kit designed to guide home business owners through research, online marketing, social media, website creation, business identity development and customer prospecting.

Every home business needs more customers. Utilize this Guide to help you get organized, develop a prospecting plan and take action by finding customers and initiating a selling interaction.

Help understanding the pros and cons of both Internet marketing and traditional marketing and how to best allocate your marketing dollars.

Let's face it, finding customers is tough. A plan is necessary. By following these four simple steps, your business is sure to have a solid stream of interested prospects and sold customers.

Finding customers is the most critical challenge facing any business. Learn how to prospect more efficiently by finding answers to these seven questions. Once you have done so, you will have a prospecting plan in place.

Home business marketing typically means marketing with a small budget. Effective marketing is crucial for any business to grow. Basic prinicples and terms used in marketing are discussed.

Learn about the various components of a great great logo and the various options to create the logo.

Email marketing is one of the fastest ways to reach your target market. In order to avoid ending up in your recipient's junk mailbox or getting a spamming reputation, follow these five tips.

Understanding the CAN-SPAM Act is imperative in creating successful email marketing campaigns. Check out this simple breakdown of the law.

With most home based businesses focused on driving fat out of their operations, it is time to figure out which marketing efforts are working and which need to be cut. This article by guest author Erica Olsen lays out tips for getting the most from your marketing efforts.

A simple guide on naming your business website. Learn which domain extension is best, what to do and what not to do when naming a website, and how to search for name availability.

The first step of an effective marketing strategy is to find and sell to your target market. Marilyn Guille explains how to identify and how to zero in on your target market using market segmentation.

Lisa Willard provides a list of 6 ways to generate multi level marketing or MLM leads for a business.

Get the word out about your business with these ten business promotion techniques that are effective and inexpensive. From About.com's Guide to Small Business: Canada.

Creating a logo for your business can help establish brand recognition for your small business. This article discusses business logos, desiging your own or hiring a professional to design your logo.

Knowing the difference and doing your market research can put your company on the path to substantial growth. Find out why these two components are not the same thing, from About.com's Guide to Marketing.

Strategic messaging should be a routine exercise for any home business.Your marketing materials only represent the beginning of a much larger dialogue with your customers. Here are a few tips for initiating and growing this relationship.

What does your company do best? Or better yet, what can your company potentially do better than any other company? And perhaps just as important, what can it not do best? Answers to these questions offer insight into your firm's purpose and are key to moving your company to greatness.

How will you differentiate yourself from your competition? What is your value proposition? What is your competitive advantage?