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Marketing Materials (Collateral)

Marketing collateral is your collection of publications, like brochures, newsletters, business cards, white papers and other publications that help get your message out to your prospects. This section offers tips for creating your own marketing collateral and using marketing collateral to your best advantage.
Brochures, Business Cards and Stationery
Every business would benefit from quality brochures, business cards and other forms of stationery that reflect the professionalism of the business and convey its branding message. But marketing materials like brochures, business cards and stationery can be tough on the typical limited budget that small and home businesses have to work with. Here'…
Creating/Ordering Business Cards
Business cards are an important part of a business identity. This article discusses creating and ordering business cards for your small or home business.
Creating the Right Business Card for Home Business Professionals
Home businesses arguably benefit the most from the emergence of business card solutions on the Internet. Receiving high-quality business cards at low prices has become a reality. And if you know where to look, you can even find better customer service through some online companies than the traditional brick-and-mortar print shops.
Creating/Ordering Business Stationery
Business stationery is an important part of a business's identity. This article discusses creating and ordering business stationery for your small or home business.
5 Tips for a Great Brochure
Brochure printing tips direct from a brochure printer. What you need to know before submitting your brochure to a printer from About.com's guide to home business.
Brochure Tip 6 - Use Proper Color Settings
Using the proper color settings when creating your own brochure is critical when you send your brochure out to be printed. This tip tells you what color settings to use for your brochures.
How to Create a Media Kit that Gets You Publicity
In order to effectively conduct a publicity campaign, you must have a Media Kit. If you are a book author or can provide product samples, you will need both a print and online version of your Media Kit. Other business owners and professionals generally will only need an online Media Kit.
Strategic Messaging For Direct Marketing Materials
Strategic messaging should be a routine exercise for any home business.Your marketing materials only represent the beginning of a much larger dialogue with your customers. Here are a few tips for initiating and growing this relationship.
What is a Press Release?
The definition of the term press release as it is used in home business.
Video - How to Make Address Labels in MS Word
This video produced by About.com shows you step by step how you can make address labels in Microsoft Word.
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