1. 5 Tips for a Great Brochure
Brochures can be an effective tool in your marketing collateral arsenal. With the abundance of available software tools that can facilitate brochure design, like Adobe Photoshop, Illustrator, Quark Xpress, and Microsoft Publisher, many home business owners decide to create their own brochures. But there are a few key tips a home business owner should know that will help your brochures look professional when it comes time for printing.
To get some perspective on what a brochure printing service looks for in a brochure design, I went direct to an expert for insight on how to create a great brochure. Here are his top 5 tips for creating great brochures. Read more...
2. Proper Color Settings for Brochures
Your computer monitor displays colors in RGB (red, green, blue) format. The colors appear exceptionally brilliant, because they are being electronically illuminated. However, printing presses like those used for brochures and other printed marketing materials don't use RGB format, so your brochures and other marketing materials can end up not looking like you expected them to. Brochures expert Shawn McKinnon provides insight into colors used by professional printers and a special note about the color black when used for brochures and other marketing materials you want to have professionally printed. Read more...3. Creating the Right Business Card
Most corporate executives associate business cards strictly in terms of the exchange. Ask most home business professionals, and they will likely amend that answer with the creative element. It makes sense. Corporate executives – swapping business cards at a dizzying pace – usually receive their cards from their human resources department. But when you’re the CEO, HR Manager and Creative Director in one single role, the process becomes a bit more complex.
Expert Michael Wissot, provides his insight on business cards that includes tips for layout, design and printing that will save you time and aggravation and result in business cards that you'll be proud to distribute to clients and prospects. Read more...
4. Buying/Creating Stationery for Your Home-Based Business
You can buy stationery for your business or create it yourself. You can use tools like Microsoft Publisher for creating stationery, and plenty of design templates are provided to make creating custom busy stationery fairly easy.
You can create your letterhead with just a word processor and a decent color printer, but there are other things you need to know to create professional grade stationery, especially when it comes to paper bonds and weights. This article includes tips to create great looking stationery that will make a good impression for your business. Read more...
5. Video: How to Make Address Labels in Word
Microsoft Word can be a useful tool in creating brochures, stationery, business cards and more. But what about when it comes time to start handling your business mailings? Yes, of course, you can create great mailing labels easily in Word if you know what you're doing and what to watch out for.
This video explains how to make address labels in Microsoft Word. After all, what good are your brochures, business cards and business stationery going to do you if you end up hand writing your mailing labels? Watch the video...
