1. Home
  2. Business & Finance
  3. Home Business

Marketing and Advertising Terms Used in Home Business

Marketing and advertising terms used in home business.
Blog Marketing
The definition of blog marketing and a discussion of using a blog or blogs as a marketing tool for a business.
Cold Calling
Definition of cold calling as it used when operating a home business.
Competitive Advantage
Definition of competitive advantage, especially as it relates to small or home business.
Competitive Intelligence
Definition of competitive intelligence for home businesses.
Direct Mail
The definition of direct mail and a look at direct mail marketing for businesses.
Entrepreneur
Definition of entrepreneur
Internet Marketing
A definition of Internet Marketing, a term which is used for a variety of concepts that my be confusing.
Market Analysis
Definition of the term market analysis as it applies to home business.
Market Research
The definition of the term market research as it applies to home business.
Marketing Collateral
The definition of marketing collateral as it is used in home business.
Marketing Mix
Marketing mix defined and an explanation of the elements of marketing mix - the 5 Ps of marketing.
Marketing Plan
The definition of a marketing plan with some information on what's included in a marketing plan for small business.
Marketing Strategy
Definition of the term marketing strategy as it applies to home businesses.
Pay Per Click Advertising - PPC
Definition of Pay Per Click advertising - also known as PPC - for home business.
MLM Marketing - Mutli-Level Marketing
MLM marketing, or multi-level marketing is a popular way to start and run a business, but it has its pitfalls. The definition of MLM marketing from home business and work at home specialist Randy Duermyer on About.com.
Positioning
Definition of the term positioning as it relates to home business operations
Public Relations
Definition of the term public relations as it is used in home business operations.
ROI - Return on Investment
The definition of ROI or return on investment and how to calculate return on investment.
Value Proposition
Defintiion of the term value proposition, which is used in operating a home business and is important for every business to know.
Website Promotion
The definition of website promotion and a look at promoting business Websites.
Explore Home Business
About.com Special Features

Start your new business on the right foot with these helpful tips. More >

Easy steps to take control of your credit card debt. More >

  1. Home
  2. Business & Finance
  3. Home Business
  4. Marketing & Advertising
  5. Marketing Terminology

©2009 About.com, a part of The New York Times Company.

All rights reserved.