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Starting a Free Online Business

By Randy Duermyer, About.com

4 of 6

Develop Your Blog Content

Create some content for your blog. Blog content may consist of text, audio files, video files or feeds from other sites. Google's Blogger allows you to easily add news and blog feeds right on your free blog.

There are a number of sites that offer free content for your blog, but be careful. You really want original blog content that isn't duplicated somewhere else that's related to your targeted keywords.

Label your content in your blog posts. Create labels from the keywords you targeted in Step 2 and then apply them to each blog post.

The length of each individual blog post is pretty much up to you. Too long and your readers will probably lose interest. Too short and you probably won't have enough of your keywords in place to attract the search engines. A good way to handle blog post length is to let it vary so that you have some short and some longer pieces.

Don't forget that you can use videos on your blog. You can embed code from YouTube in order to display most videos available there right on your free blog, or you can create your own videos to place on your blog. The possibilities for blog content are pretty much endless, just keep your blog content focused, clean and to the point. The more blog content you create that others might want to link to (serve as linkbait) the better.

Include links between your blog content using the keywords that apply to the post that's the target of the link.

Related topic: Article Writing Tips

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