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Search Engine Optimization (SEO)

To get traffic your business website must be found in the search engines. In order for search engines to find your site, search engine optimization (SEO) techniques can make a huge difference in where your website ranks in search results.
What is SEO?
The definition of the term search engine optimization as it used in home business.
What is KEI?
Keyword Effectiveness (or Efficiency) Indicator (or Index), shortened as KEI. Definition of KEI as provided by About's guide to Home Business and SEO Specialist, Randy Duermyer.
Keyword Research
Keyword research is the practice of balancing the popularity of a keyword or search phrase against the competitiveness of the keyword phrase.
Using Google Trends to Select Web Site Keywords
Google Trends is a tool that can help you compare the frequency of search for up to five keywords at once. It can be a useful tool in your SEO arsenal, but Google Trends also has limitations.
Search Engine Optimization Tutorial - DIY SEO
Search engine optimization (SEO) techniques can boost your website's search engine rankings dramatically. SEO is not rocket science - this search engine optimization tutorial provides DIY tips that nearly anyone can do to bring more traffic to their website.
SEO Tip - Selecting Keywords
Keyword research is an important part of SEO, whether you do it yourself or hire someone else to do it for you.
SEO Tip - Selecting a Domain Name
Domain name selection is an important step in optimizing your business website for search engines and improving your site's web traffic. How to select the best domain name for search engine optimization (SEO).
SEO Tip - Using Keywords in Your File Names
Including keywords in your file names can help improve your website's search engine rankings. This DIY SEO tip explains how to use keywords in your file names to optimize your site and increase your web site's traffic.
SEO Tip - Optimizing Your Page Titles
A web page's title is an important element of search engine optimization (SEO). This quick tip tells you how you can optimize your website's page titles for SEO and increased web traffic.
SEO Tip - Use Keywords for Navigation
Using keyword text for your website's navigation is an important SEO tool you can use to boost your site's ranking and traffic. This quick tip tells you how.
SEO Tip - Create Lots of Keyword Content
Keyword focused content is key for SEO purposes to improve your search engine rankings and to increase your website traffic. This quick DIY SEO tip tells you how to optimize your content for search engines.
SEO Tip - Optimizing Your META Description
Using keywords in your website page's META Description tag are important, as is content that will compel the searcher to visit your site. This quick tip, from About's Home Business guide tells you how.
SEO Tip - Optimizing Links to Your Web Site
One-way, incoming links are more important to the search engines for ranking than reciprocal links. This DIY SEO tip from About.com's Home Business guide tells you why.
SEO Tip - Optimizing Hyperlink Text
Using keyword text to anchor the links in your website is good SEO practice. This quick tip from About.com's guide to Home Business explains how to improve your search engine rankings and get more traffic to your web site.
SEO Tip - Creating Site Maps
Placing a site map on your business website not only helps your visitors find what they're looking for, it makes it easy for search engine spiders to crawl your entire site. This quick tip from About.com's guide to Home Business explains how.
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