Because of its reach, using Facebook for business is an inexpensive form of marketing that's perfect for small and home businesses. Facebook marketing can be a game-changer for your business if you go about it the right way. Otherwise, it can be a monumental waste of time. Here's a collection of articles intended to help you get the most out of using Facebook for your business.
Choosing a Facebook Page Type for Business Marketing
Screen shot by Randy Duermyer
If you’re looking to create a Facebook page for your business for marketing purposes, you’re not the only one. Businesses have begun to see real results from the use of these user-friendly pages,even one-person businesses. Since so many people are using Facebook profiles for personal use as well as for professional reasons, it makes sense to learn how to create a Facebook page for your business too.
The first thing you'll want to do is decide which type of Facebook marketing type is best for your business. Will you want a Fan page, a Group page or a Community page, and why does it matter? Read: Choosing a Facebook Page Type for Your Business
Marketing Your Business with an Official Facebook Fan Page
Screen shot by Randy Duermyer
Facebook Fan pages (now called "Official" pages by Facebook) are the best choice among different Facebook page types for most small or home businesses or freelancers. Now we'll take a look at how you go about creating Facebook Fan pages. While the process of creating a Facebook business page isn't especially difficult, Facebook doesn't make the process especially intuitive and you can get frustrated trying to get started with Facebook marketing if you've never done it before. Here are step-by-step instructions for setting up an official fan page for your business. Read: How to Create a Facebook Fan Page for Your Business
Building Your Facebook Business Fan Base
Screen shot by Randy Duermyer
There’s no question that the more Facebook fans you can get for your Facebook business page, the more exposure you’ll have and the more successful your Facebook marketing efforts will be. Those who follow Facebook Fan pages may be referred to as "followers", "fans" or "likes". I prefer "Facebook fans" as I relate "followers" to Twitter, even though Facebook now refers to Fan pages as "Official pages". And "likers" just doesn't work for me. Find out how to increase the number of fans for your Facebook business page. Read Building Your Facebook for Business Fan Base.