Make your site secure and make it known to your visitors.
You've probably seen lots of logos on shopping sites for Hacker Safe and VeriSign.
These logos are important to many online shoppers concerned about the security of your site and the safety of any personal information they need to hand over to you.
Make it clear that your site is secure and is a safe place to shop. Don't just put these logos in the checkout area - make it known that your site is secure and if you have an online store work with your shopping cart service or ecommerce provider to make it happen. Most shopping cart services integrate with these security services.
If your online provider or host can't help you with site security, look elsewhere. Your customers may be reluctant to shop online - remove this barrier for them and watch your conversion rates improve.
More Website Conversion Tips in this Series
- Conversion Tip 1: Use your return policies to convert visitors to customers
- Conversion Tip 2: Offer multiple payment options to attract more buyers
- Conversion Tip 3: Provide easy access to customer service
- Conversion Tip 4: Offer a toll-free number and make it visible
- Conversion Tip 5: Be your own mystery shopper
- Conversion Tip 7: Visit your competitors sites often
- Conversion Tip 8: Solicit and welcome feedback
- Conversion Tip 9: Offer special discounts and promote them heavily
