Your customers are everything.
If they're getting turned off by something about your website or your service, wouldn't you want to know so you could correct it? If they especially like a new feature or product you're offering, wouldn't you want to capitalize on that information?
Make it easy for customers to send feedback. Include email links or mailing addresses. If you can and when it's appropriate, offer rewards for constructive feedback you receive. For example, if you implement a customer's suggestion you could reward them with a discount on their next purchase.
Your customers can tell you what you need to know. You should also welcome feedback from those who are leaving the site without making a purchase to find out why. If your ecommerce service provides information about incomplete purchases, look at those statistics and watch for trends.
When you first started your online presence, you may have thought, "If I build it, they will come". Maybe so, but will they buy and will they come back to buy more?
More Website Conversion Tips in this Series
- Conversion Tip 1: Use your return policies to convert visitors to customers
- Conversion Tip 2: Offer multiple payment options to attract more buyers
- Conversion Tip 3: Provide easy access to customer service
- Conversion Tip 4: Offer a toll-free number and make it visible
- Conversion Tip 5: Be your own mystery shopper
- Conversion Tip 6: Make your site secure and make it known
- Conversion Tip 7: Visit your competitors sites often
- Conversion Tip 9: Offer special discounts and promote them heavily
