Offer special discounts and promote them heavily.
This technique can be especially effective for first-time buyers on your site. Can you give them an extra 5 or 10 percent discount? That might be just the encouragement they need to make a purchase. Can you offer to guarantee to beat your competitors' prices by a certain margin?
Once your customers find out how pleasant it is to shop with your and become your paying customer, you're encouraging them to return to buy more. You might also consider setting up a referral system where if an existing customer refers another prospect to you and that prospect completes a purchase the existing customer is rewarded.
If you offer a special discount - for new customers, for those who opt-in to your email newsletter, or for other purposes, let it be known! Don't just put that information on one page. Let your customers know the discount is available the moment they enter your website and make it easy for them to take you up on it. You can even include text about special offers in your website's META Description tags - the text that most search engines use to describe your site in search results. Doing so encourages searchers to click through to your site and make a purchase.
More Website Conversion Tips in this Series
- Conversion Tip 1: Use your return policies to convert visitors to customers
- Conversion Tip 2: Offer multiple payment options to attract more buyers
- Conversion Tip 3: Provide easy access to customer service
- Conversion Tip 4: Offer a toll-free number and make it visible
- Conversion Tip 5: Be your own mystery shopper
- Conversion Tip 6: Make your site secure and make it known
- Conversion Tip 7: Visit your competitors sites often
- Conversion Tip 8: Solicit and welcome feedback