For example, hand-painted-china.html would be a great filename for a business that sells hand-painted china.
Because you are not prohibited from using the same filename as your competitors, as you would be with your domain name, and because you can do this regardless of whether you use a WYSIWYG editor like Front Page or Dreamweaver without knowing much HTML, this technique is quite easy to implement and make a regular practice.
Don't leave blank spaces in your filenames. Use an underscore character ( _ ) or hyphen ( - ) instead. I find both equally useful.
More DIY SEO Tips in this Series
- DIY SEO Tip 1 - Select the right keywords
- DIY SEO Tip 2 - Select the right domain name
- DIY SEO Tip 4 - Use your keywords in your page titles
- DIY SEO Tip 5 - Use keyword text in your navigation
- DIY SEO Tip 6 - Create useful keyword content - repeat often
- DIY SEO Tip 7 - Make keywords part of your META Description
- DIY SEO Tip 8 - Secure high quality incoming links
- DIY SEO Tip 9 - Use keyword text (not "click here") in your links
- DIY SEO Tip 10 - Create a site map
