DIY SEO Tip 4 - Use Keywords in Your Page Titles

Search Engines Weigh Your Titles Heavily

Use your keywords in your page titles - What you place between <title> and </title> in the HTML for your web page is critical. Use your keywords, avoid prepositions and conjunctions where possible (the, and, for, with, etc.) and watch your punctuation within the title. Using only dashes between phrases in a title seems to help.

For example, Hand Painted China - Dishes - Mugs. It is not necessary and usually not advisable to waste space in your page's title tag with your company's name. If you do, put it at the end of the title - you want your keywords up front.

More DIY SEO Tips in this Series

• DIY SEO Tip 1 - Select the right keywords
• DIY SEO Tip 2 - Select the right domain name
• DIY SEO Tip 3 - Use keywords in file names and folders
• DIY SEO Tip 5 - Use keyword text in your navigation
• DIY SEO Tip 6 - Create useful keyword content - repeat often
• DIY SEO Tip 7 - Make keywords part of your META Description
• DIY SEO Tip 8 - Secure high quality incoming links
• DIY SEO Tip 9 - Use keyword text (not "click here") in your links
• DIY SEO Tip 10 - Create a site map

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