This SEO technique gets your primary keywords on every page of your web site. The link leads to the page you are targeting for that keyword or phrase.
In the old days it was common to use image maps with hyperlinked hot spots for website navigation. Image maps are counterproductive when it comes to search engine optimization. It is still common to use images, such as buttons for website navigation. This too, is counterproductive because it doesn't allow you to take best advantage of your keywords. While you can insert your keywords into the image's ALT tag, linked text carries greater weight in the algorithms search engines use for rankings.
More DIY SEO Tips in this Series
- DIY SEO Tip 1 - Select the right keywords
- DIY SEO Tip 2 - Select the right domain name
- DIY SEO Tip 3 - Use keywords in file names and folders
- DIY SEO Tip 4 - Use your keywords in your page titles
- DIY SEO Tip 6 - Create useful keyword content - repeat often
- DIY SEO Tip 7 - Make keywords part of your META Description
- DIY SEO Tip 8 - Secure high quality incoming links
- DIY SEO Tip 9 - Use keyword text (not "click here") in your links
- DIY SEO Tip 10 - Create a site map
