New content should focus on your targeted keywords whenever possible. Repeat your keywords and related words in your text, but don't overdo it to the extent where your content looks like spam, is grammatically incorrect or doesn't serve its purpose.
The more often you update your content, the more the search engines will spider your site - walk through your content to see what it contains. The more content you create, the more likely you are to get noticed and opportunities to cross link to other keyword focused content are also increased, which helps improve the rankings for the content you're linking to.
More DIY SEO Tips in this Series
- DIY SEO Tip 1 - Select the right keywords
- DIY SEO Tip 2 - Select the right domain name
- DIY SEO Tip 3 - Use keywords in file names and folders
- DIY SEO Tip 4 - Use your keywords in your page titles
- DIY SEO Tip 5 - Use keyword text in your navigation
- DIY SEO Tip 7 - Make keywords part of your META Description
- DIY SEO Tip 8 - Secure high quality incoming links
- DIY SEO Tip 9 - Use keyword text (not "click here") in your links
- DIY SEO Tip 10 - Create a site map
