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DIY SEO Tip 9 - Use Keyword Text to Anchor Your Hyperlinks
Anchor Hyperlinks with Keywords

By , About.com Guide

Use keyword text in your links - The text used to anchor a link is important and needs to be keyword related whenever possible.

For example, link the text hand painted china to your hand-painted china page, do not use click here. No one searching for hand-painted china is likely to search for "click here".

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