Online marketing can be an effective and relatively inexpensive way for your home business to reach its target market. In order to get the most out of your online marketing efforts, this guide has been assembled to give you an in-depth at the tools available and how best to use them, as well as how to develop an effective online marketing strategy for your home business.
A beginner's overview of online or Internet marketing
, including what it is, how it can help you, a look at some of the components of online marketing and how online marketing fits in with a home business.
How to develop an online marketing mix that works best for your home business. Keeping your online marketing efforts within your budget, and how to mix offline and online marketing tools and techniques to your best advantage.
Many people equate online marketing with search engine marketing
(SEM). For some home businesses, search engine marketing is the only type of online marketing in which they engage. Although search engine marketing is just a piece of the online marketing puzzle, it is a substantial piece, none the less. Get an overview of what you need to know about marketing your home business in the search engines.
Once you've got a background in what online marketing is all about, you'll need to select the right keywords for your online marketing campaign. The process of doing so is known as keyword research
. Good keyword selection is critical to successful online marketing, whether you engage in paid or organic search marketing, article marketing or blogging. Knowing what your prospective customers or clients are searching for and what terms you can target to realistically capture them will help you get the most out of any online marketing campaign, and it's knowledge you absolutely cannot do without.
One piece of the search marketing pie is paid search marketing. The key component of paid search is pay-per-click advertising
, or PPC, and the grandaddy of all PPC efforts is Google's AdWords
program. Find out if you should be using PPC as part of your online marketing efforts, what's involved, and how it might benefit your home business.
The other main component of search engine marketing is search engine optimization
, or SEO as it's known in the business. Unlike paid search, you don't necessarily have to pay for organic search engine optimization - at least not if you can do some or all of the tasks involved yourself. Get the lowdown on what organic SEO is all about and how it can help your home business beat its competition.
Once you understand what organic SEO is all about and how it can help you, you'll want to check out this do-it-yourself SEO tutorial, with ten tips to help you start ranking higher in the search engines - without constantly paying to advertise. Doing it yourself can keep your online marketing budget in line with your home business revenues.
You probably visit blogs
every day, including the About Home Business blog that displays on the home page here. But have you ever thought how a blog might help you market your home business? This in-depth look at blogging includes what you need to know to use this potentially powerful online marketing tool to boost your home business to a whole new level.
As a form of effective online marketing, article marketing
may be growing a bit weary and has been abused to an extent. However, because article marketing can bring free traffic to your website, you just might want to consider article marketing in your online marketing mix. Here's an in-depth look at what's involved with the article marketing component of marketing your home business online.