Online marketing can be an effective and relatively inexpensive way for your home business to reach its target market. In order to get the most out of your online marketing efforts, this guide has been assembled to give you an in-depth at the tools available and how best to use them, as well as how to develop an effective online marketing strategy for your home business.
Internet marketing, including what it is, how it can help you, a look at some of the components of online marketing and how online marketing fits in with a home business.
search engine marketing (SEM). For some home businesses, search engine marketing is the only type of online marketing in which they engage. Although search engine marketing is just a piece of the online marketing puzzle, it is a substantial piece, none the less. Get an overview of what you need to know about marketing your home business in the search engines.
keyword research. Good keyword selection is critical to successful online marketing, whether you engage in paid or organic search marketing, article marketing or blogging. Knowing what your prospective customers or clients are searching for and what terms you can target to realistically capture them will help you get the most out of any online marketing campaign, and it's knowledge you absolutely cannot do without.
pay-per-click advertising, or PPC, and the grandaddy of all PPC efforts is Google's AdWords program. Find out if you should be using PPC as part of your online marketing efforts, what's involved, and how it might benefit your home business.
search engine optimization, or SEO as it's known in the business. Unlike paid search, you don't necessarily have to pay for organic search engine optimization - at least not if you can do some or all of the tasks involved yourself. Get the lowdown on what organic SEO is all about and how it can help your home business beat its competition.
blogs every day, including the About Home Business blog that displays on the home page here. But have you ever thought how a blog might help you market your home business? This in-depth look at blogging includes what you need to know to use this potentially powerful online marketing tool to boost your home business to a whole new level.
article marketing may be growing a bit weary and has been abused to an extent. However, because article marketing can bring free traffic to your website, you just might want to consider article marketing in your online marketing mix. Here's an in-depth look at what's involved with the article marketing component of marketing your home business online.