Tuesday March 4, 2014
Most home business owners I know stumbled through the start up process using books and Internet resources to guide them. While this isn't wrong, it can make the journey to success a little longer. The other option is to participate in entrepreneurship trainings that take you step-by-step through the process of determining the best structure for your business, writing a plan, getting a license and all the the other tasks needed to plan and launch a home business. It's how this week's success profile, Donna David
, got started. She participated in FastTrac® NewVenture™ Entrepreneurial program. Other resources to check out to get business training include your local Small Business Administration or SCORE office or adult education programs through your parks and rec or community college. Another option is through online resources
Of course, the Home Business topic at About.com has lots of great tips, information and resources for those of you who prefer to be self-directed in your home business journey. I recommend starting with Home Business Start-Up 101
Friday February 28, 2014
One of the biggest challenges home business owners have is marketing. Along with providing a great product or service, marketing is one of the most important jobs a home business owner has. Unfortunately, many owners struggle with marketing, either because it takes too much money or too much time. But without marketing, a home business is doomed to fail.
The key to successful marketing is maximizing your money and time. The Internet has made marketing to larger audiences fast and affordable. To be effective, marketing needs to target ideal consumers through a message they'll respond to placed where they'll see it. Get the Most Bang for Your Internet Marketing Buck
offers free and low cost ways to marketing your home business online. These methods show off what you have to offer to the people most likely to buy from or hire you, with very little out of pocket expense.
Other marketing articles that can increase results with little to no money include:
Stand Out from Your Competition
How to Find and Sell to Your Target Market
5 Effective Ways to Get Clients
4 Reasons Why Your Marketing May Not Be Working
Thursday February 27, 2014
The other day, I saw a post on a mastermind group I belong to from someone who was worried because her business income had dropped significantly. One of the worries and challenges of having a home business is the up and down nature of income and expenses. While profits are good, you can feel on top of the world. But when they drop, fear and stress take over. The problem with fear and stress is that they can make it difficult to make decisions and develop new ideas to jump start business.
One way to increase income during tough times is to look for short-term freelance work, such as microworking. Microworking doesn't pay a lot, but it can help when money is tight and still give you the time you need to put your business back on track. In Supplement Your Business Through Microworking
, I provide information about microworking and 20 sites on which you can register to work.
Here are a few other articles you can check out about finding freelance work when your business is struggling:
How to Become a Freelancer
Finding Legitimate Freelance Opportunties
Tuesday February 25, 2014
Although a home business takes time to make money, and often has up and down cash flow, it offers greater potential to earn the income of your choice. Money made from a job is set by the employer and is often less than what you're worth. For example, many companies hiring virtual assistants pay $8 to $10 per hour, whereas running your own virtual assistant business, you can earn $15, $25 or more per hour.
wanted the flexibility of working at home, but discovered that the online jobs she could get didn't pay very well. "I started by doing work at home jobs, but I didn't think it was worth the time and effort to be making only $.70 per recording or $.30 per 1000 words, so I started looking for work at home businesses instead." By starting a home business, Robin has greater flexibility and income. Instead of being limited by what a boss is willing to pay, Robin is able to get paid based on her effort and quality of work. If she wants to make more, she can.
Having a home business offers many other financial benefits including tax deductions. Learn more about the financial advantages of a home business by reading 6 Reasons You Need Home Business
Have you found greater income and flexibility in your home business?