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Randy's Home Business Blog

By Randy Duermyer, About.com Guide to Home Business

Internet Marketing Popularity is Growing

Tuesday July 11, 2006
Internet marketing continues to grow in its importance as most companies have been making substantial commitments to add Internet marketing to their marketing mix. Measurability, flexibility, and affordability are just three of the benefits Internet marketing has over other traditional marketing outlets, and those benefits are especially attractive to home based businesses.

Comments

July 12, 2006 at 4:13 am
(1) Pradhuman says:

I am 35/B.Sc. with first division and working for last 15 years in various industries viz gemstone and diamond,software,furniture in marketing.
Though I am presently located in India ,I would like to work online for negotiable salary.
I am able to develop plans and actions to grow the business through the website, collect and analyze data to evaluate existing and potential new markets, use traffic tracking applications to recognize user patterns and help formulate marketing techniques, and maintain the online content associated with the store. I have knowledge of the 4 Ps of marketing and how they influence each other. I also have excellent analytical skills and creativity in addressing challenges and opportunities.I am a true self starter with exceptional oral and written communication skills and a strong attention to detail.
JOB RESPONSIBILITIES

Produce weekly and monthly performance summaries by tracking, measuring and analyzing website traffic patterns and online buying behavior. Recommend changes based on noted trends in data.

Maintain a current working knowledge of industry internet marketing initiatives.

Create and execute internet marketing initiatives to meet strategic business and internet marketing goals and objectives, while adhering to deadlines and budgets.

Develop, manage and track the results of large scale internet marketing iniatives.

Work collaboratively with the Marketing and MIS Teams to ensure website modifications are clearly communicated and meet the desired objectives.

Recommend website changes and modifications that will attract more customers, increase home sales and improve customer satisfaction.

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