Using Google Trends to Select Website Keywords

If you have a home business and want to increase traffic to your website, one thing you'll want to do is select the keywords that will draw traffic to your website. Google Trends is a tool that can help you see at a glance how many people are searching the web for the keywords you're considering. This is one of the first steps necessary if you plan to undertake Do-It-Yourself search engine optimization.

Performing keyword research is critical to the success of your website. The process involves taking the time to discover which keywords your website visitors are most likely to be searching for, and among those search terms, which keywords your site has the best chance of ranking highly in search engine results pages.

Google Trends can also help with your Pay Per Click campaign as it gives you instant visual results you can use to find those keywords that might be worth a higher PPC bid.