Article Marketing and Return on Investment
Tuesday February 13, 2007
Article marketing can be a good tool to have in your search engine marketing or Internet marketing toolbox because it allows you to use your targeted keywords in links back to your site. Additionally, popular article sites not only can pass some of their traffic on to you, articles from the top article sites are often listed in Google Alerts you can subscribe to for keywords that people are looking for. As an example, one of the keyword phrases I subscribe to on Google Alerts is Search Engine Marketing. When articles are published on the web that focus on search engine marketing, many will be listed in my daily alert.
Nearly all article sites offer free article posting once you register. In fact, a few will even pay you if they think your articles are good enough and they appeal to their website visitors. If you hire a professional web content writer who knows how to target your copy for one or more specified keyword phrases instead of writing the article yourself, you'll have some costs involved in getting your article published.
The two primary costs involved in article marketing are any writing fees you pay plus any fees you pay to get the content posted on to article publishing sites. In most cases, you allow others to copy your article for posting on their website so long as they give the author proper credit and retain all of the links within the content. That way, when your article appears on these other sites, your links are maintained, giving you additional one-way (incoming) links pointing to your website that use your targeted keywords - a very good thing for search engine ranking improvement (SEO).
Article marketing can be an effective and inexpensive marketing tool for increasing traffic to your home business website; especially if you operate an online home business. However, as with any marketing tool, you'll want to know how your costs compare to the profits you enjoy from the additional visitors.
This article explains how to calculate the return on investment (ROI) from your article marketing campaigns. While the examples are a bit oversimplified, it makes it easy to see just how the figures are derived.
Related topics:
Nearly all article sites offer free article posting once you register. In fact, a few will even pay you if they think your articles are good enough and they appeal to their website visitors. If you hire a professional web content writer who knows how to target your copy for one or more specified keyword phrases instead of writing the article yourself, you'll have some costs involved in getting your article published.
The two primary costs involved in article marketing are any writing fees you pay plus any fees you pay to get the content posted on to article publishing sites. In most cases, you allow others to copy your article for posting on their website so long as they give the author proper credit and retain all of the links within the content. That way, when your article appears on these other sites, your links are maintained, giving you additional one-way (incoming) links pointing to your website that use your targeted keywords - a very good thing for search engine ranking improvement (SEO).
Article marketing can be an effective and inexpensive marketing tool for increasing traffic to your home business website; especially if you operate an online home business. However, as with any marketing tool, you'll want to know how your costs compare to the profits you enjoy from the additional visitors.
This article explains how to calculate the return on investment (ROI) from your article marketing campaigns. While the examples are a bit oversimplified, it makes it easy to see just how the figures are derived.
Related topics:
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