Words of the Week: Marketing Mix
Friday October 3, 2008
Anyone starting or owning a business has head the term "marketing mix", but what is it and why does it matter?
Other terms have been used for marketing mix too, including the 4 P's of marketing and the 5 P's of marketing, which can make it even more confusing.
This explanation of what a marketing mix is, what the elements of a marketing mix are and how you can optimize your marketing mix to improve your chances for success in business will help shed light on the subject and clear up any confusion you may have had.
Read: Marketing Mix - The Elements of the Marketing Mix
Other terms have been used for marketing mix too, including the 4 P's of marketing and the 5 P's of marketing, which can make it even more confusing.
This explanation of what a marketing mix is, what the elements of a marketing mix are and how you can optimize your marketing mix to improve your chances for success in business will help shed light on the subject and clear up any confusion you may have had.
Read: Marketing Mix - The Elements of the Marketing Mix
Comments
Great post. I’ve always used the 5 p’s but never though about the 5th one being part of the marketing mix. You can have the best product out there, but if you do not have good people in customer service and support then you will end up losing a lot of good customers that you work so hard to get.