In this day and age, every business should have a blog. First, because it offers a face to your business. Second, it allows you to post relevant content on a frequent basis to your website and finally, because it will increase traffic to your website and improve your Google (search engine) rankings (also referred to as SEO).
It is easy to create a free blog using tools like WordPress, but it isn't as easy gaining blog traffic. If you have an existing blog and want to increase traffic, check out About.com's Online Business Guide, Bryan Haines, excellent resource, "15 Ways To Increase Your Blog Traffic". You will find advice on video tagging, trackbacks and forum posts. A MUST read!
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