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10 Steps Before You Start a Home Business

By Randy Duermyer, About.com

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Step 2: Know Your Market and Your Competition

Here are a few things to consider:
  • Who is going to buy your product or service?
  • Will you market to businesses, to consumers, or to both?
  • What traits do you think your "typical" customer or client will have?
  • Is the need for your product or service not currently being met or is it already saturated?
  • Is there something about what you have to offer that will allow you to beat your competitors?
  • How will you differentiate yourself from your competition?
  • What is your value proposition? What is your competitive advantage?

More on marketing basics and on Internet marketing.

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  6. Know Your Market and Your Competition

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