Definition:
The differentiator between your company's abilities and those of your competitors - why customers should do business with you rather than your competition.
What does your company do best? Or better yet, what can your company potentially do better than any other company? That is your competitive advantage.
Pronunciation: come pet a tiv add van tidge
Also Known As: value proposition (but not necessarily a synonym)
Common Misspellings: competative advantaage, competitive advantadge
Examples:
Competitive advantage is crucial to the success of your business because it is what you do best that draws customers to buy your product or service instead of your competitor's.
