LinkedIn is a social network within the larger world of social media that is geared toward business. LinkedIn is very popular with those who are seeking work and trying to build their network of contacts so they can reach out to employers. LinkedIn is also popular as a way of marketing a business, because business owners can interact with those who are interested in their services by answering questions, participating in discussions and more.
LinkedIn exists to help you make better use of your professional network and help the people you trust in return. Our mission is to connect the world's professionals to make them more productive and successful. We believe that in a global connected economy, your success as a professional and your competitiveness as a company depends upon faster access to insight and resources you can trust.
Because so many business use LinkedIn, it's a great place to network and get recommendations as well as search for a job and participate in discussions.
This article is part of The Ultimate Guide to LinkedIn.